Four idols by night. The only resonant mech pilots alive by dawn.
Two stages,
one signal
Everything TIDEWALL publishes sits on one tension: the stage and the cockpit. Magenta is the idol world. Teal is the pilot world. When both show up in the same frame, that is the brand.
Stage
Glossy, loud, saturated. Stage light, crowd, choreography, the song. Magenta leads, teal backs it.
Cockpit
Storm dusk, steel, sea spray, real weight. Sonar, depth and resonance. Teal leads, magenta only for danger and calls to action.
Voice
Direct and casual. Characters first, never the tools. Short lines, real stakes, a joke when the girls would make one. No brand name-drops.
The logo
The Waterline wordmark: TIDEWALL in Anton, white above a thin teal waterline and teal below it, the lower part shifted right like a reflection. 汐声 ("voice of the tide": 汐 tide, 声 voice) sits to its right in teal. Together they say the whole show: the band and the sea.
- Clear space on every side: the height of the letter T.
- Smallest size for the wordmark: 120 px wide on video, 90 px on a still. Below that, use the 汐声 or 汐 avatar.
- On a busy render, sit it on the top or bottom scrim, never on a face.
- 汐声 always sits to the right of the wordmark, in teal, at about 40% of the letter height. It can also appear on its own as the avatar, or large and outlined as a background accent, once per layout.
- No gradients inside the letters, no glow, no stroke around the wordmark, and keep the waterline thin.
- No other typeface, no lowercase, no stretched or italic versions.
- No frozen heavy glitch slices. The site's glitch is a motion effect only.
- No recoloring the wordmark or kanji to a member color. Waterline and kanji are always teal.
- The teal and magenta split is a motion and accent effect (impact words, thumbnail titles), not part of the logo.
Deep water,
two lights
These are the exact values the site runs on. Click any swatch to copy its hex.
Rough share of any graphic. Magenta stays rare so it keeps hitting. One button, one question, one alert per frame.
Member colors
When one girl is the subject, her color replaces teal for labels and her index chip. Pilot numbers are fixed: Rin 01, Miko 02, Aya 03, Nari 04. Text stays Foam. Group content goes back to teal and magenta.
Three voices
Anton shouts, JetBrains Mono reads the instruments, Inter talks. Reel sizes below are for a 1080 x 1920 frame.
Five shapes,
nothing else
Every graphic is built from these. If a layout needs a shape that is not here, the layout is wrong.
Chamfer frame
Top right and bottom left corners cut at 45 degrees. Two pixel teal to magenta edge. Holds video, cards, thumbnails. Replaces every plain rectangle.
Depth gauge
Mono label, then a ruled line with ticks. Divides sections, introduces a location or time, opens a chapter.
Sonar rings
Thin concentric rings, faded at the edge. Background only, behind logos and end cards. A single ping belongs to the Undertow.
Depth ruler
A mono label and a short tick ruler in solid teal, sitting above the most important line. The label carries real info: depth, episode, chapter or time. One per frame.
Cut tab + index chip
A block with one cut corner. Magenta for questions and calls to action, ink with her index chip for name tags.
The split
Teal left, magenta right. Lives on the wordmark, thumbnail titles and one impact word per reel. Not on captions or labels.
The reel system
Five overlays cover almost every reel. All sit inside the safe area so the apps' own buttons never cover them. Placeholder light stands in for your footage.
CAPTION + AUDIO UI
876 x 1220
Safe area
Left margin 64. Faces in the upper third, type in the lower half of the live area.
Hook + bug
On screen by frame one, gone by 2.5 sec. Six words or fewer, three lines max. The bug stays up the whole reel.
Name tag
First time a character appears. Her index chip and her color on the line under her name. Holds 2 sec.
or Team Nari?
untitled 47.
Captions + question
Captions in Foam with one key phrase in teal or the speaker's color. The magenta tab asks the comment question. It sits at 440, below the bug, never over it.
Four idols by night. The only resonant mech pilots alive by dawn.
WATCH PART ONEEnd card
Last 1.5 to 2 sec of anything that is not a loop. Loops skip it and keep the bug instead.
Stills
Same parts, different frame. The render does the work, the graphics stay at the edges.
Carousel cover, 4:5
Stamp top left, title bottom left, wordmark in the footer. Keep the middle of the frame for the image.
I don't dodge. I arrive.
Quote card
No image needed. Member color wash, her index chip beside her name. Sample line only, swap in a real one from the episode.
brakes
YouTube thumbnail, 16:9
Title bottom left with a wide split (6 px at 1280). Two words is ideal, four is the limit. Face or mech fills the right two thirds.
Calm water,
hard hits
Graphics move quietly so the footage can be loud. The phone plays a full 10 second reel built only from the kit. Click any tile to replay that move.
to pay for this.
untitled 47.
or Team Nari?
Four idols by night. The only resonant mech pilots alive by dawn.
WATCH PART ONESample reel
Bug and hook decode in, snap to the stage, name tag wipes in, captions cut, question tab, split hit, end card.
Out
Hard cut. No fades, no slides, no bounces, no pulsing glows, no scan lines.
Every post
has a stamp
The stamp tells a fan what kind of post this is before they read anything else. Format: TIDEWALL // SERIES // NUMBER. Two exist already. The other three are proposed, rename them freely.
Edit rules
Always
- Bug top left for the whole reel, stamp under it. Depth ruler over the hook.
- Hook on frame one, inside the safe area, six words or fewer.
- Foam text on a scrim. Readable with the phone at arm's length.
- Member color when one girl is the subject, teal otherwise.
- One magenta element per frame.
- Cuts on the beat. The music is never an afterthought.
Never
- Pure black, pure white, or any color not in this kit.
- Plain thin-bordered rectangles or rounded app-style cards.
- Drawn characters, mechs or kaiju. Only real renders.
- More than one kanji accent in a layout.
- Text over a face, or under the app buttons.
- REC badges, "File 0X" labels, scan lines, heavy glitch.